Specialising in luxury lingerie, evening wear and stage apparel Sian Whitefoot launched her company whilst still studying at De Montfort University for her BA(Hons) in Contour Fashion. Her and her team aim to blur the boundaries between lingerie and what we are seeing on the runways of Paris and Milan. Fusing lingerie and outerwear with interchangeable pieces suitable for both markets. Her work has already been featured in major publications such as ELLE, iD, Italian Vogue Lingerie Insight and Lingerie Buyer and she has been described by editor of Italian Vogue; Franca Sozzani as an 'outstanding young design talent'. She has also featured work alongside top designers Matthew Williamson, Fyodor Golan and Felder Felder with her collaboration with Triumph at London Fashion Week 2013 and all of this before she has even graduated.
She has previously worked for luxury lingerie brand Lascivious as well has having internships scheduled with internationally acclaimed designers FYODOR GOLAN and guest couturier IRIS VAN HERPEN. Sian was named Lingerie Designer of the Year 2012 after winning the global Triumph Inspiration Awards and beating 31 other countries to the top spot with her piece 'Ecliptic Renewal'. The commercial design of this showpiece will be available to purchase worldwide in 2015. She has also won a variety of awards during her time at De Montfort including FILDAN components project, Courtaulds game changer project and has had designs purchased from mastectomy giants ANITA. Her graduate collection 'Nymph' is to be debuted at Graduate Fashion Week.
'I like to create dreamlike one of a kind pieces. Detail, embellishment and texture is key'- Sian Whitefoot 2013